The third generation of national trends is coming: China’s intelligent manufacturing hidden on the desktop and in the wilderness

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The third generation of national trends is coming: China’s intelligent manufacturing hidden on the desktop and in the wilderness

Technology Guide North

2026.11.10 22:42

· From Beijing

Full text 5183 words

Fenghua, Pechoin, Hongxing Erke... these consumer brands are popular among many people. However, if you ask about printers, routers, and outdoor surveillance products that are used daily, most people may not be able to immediately name a few leading domestic brands.

In fact, a batch of domestically produced office hardware has made the leap from catching up to leading in technology, and some tracks have even achieved global dominance. However, the perception of the public on the consumer side is still stuck in the old impression of "domestic products = cheap alternatives". People are willing to pay for the aesthetic trend, but rarely pay attention to the hard-core breakthroughs hidden in desk corners, ceilings, and wilderness construction sites.

In order to bridge this cognitive gap, JD.com launched the "New Office Trends" project on 11.11 this year, bringing domestic brands such as Tuozhu, Pantum, Hikvision, Huawei, ZTE, and Gezhige onto the same stage.

On November 10, the brand presidents collectively walked into JD.com’s 3C digital purchasing and sales live broadcast room to personally dismantle the technical stories behind the research and development. They will also work with Baidu’s partner DuMate to give out trillions of tokens in AI computing power benefits. With real bottom prices and rights, this group of “overly low-key” domestic products will be taken seriously by the public.

Technical answers to hard-core office domestic products

In the past, when it came to domestic office hardware, consumers’ first reaction was often “it’s enough.”

In just a few years, from printed chips to 3D printing, from portable networks to smart monitoring, from desktop manufacturing to outdoor security, many tracks have completed independent breakthroughs in underlying technology, and the product experience has caught up with or even surpassed similar overseas products.

3D printing: from geek toys to the “universal repair kit” in the living room

In the consumer 3D printing track, Chinese manufacturers have already reached the forefront of the world.

Industry statistics show that China's 3D printer exports have grown rapidly for many years in a row, and 9 out of every 10 consumer-grade 3D printers in the world come from China. Tuozhu is one of the representatives. It was established in 2020 and has become the leading echelon of global consumer desktop 3D printing in just a few years.

Home 3D printing used to be a very disappointing thing: leveling took half a day, and the finished product was mushy as soon as the speed was increased; the model was lifted from the hot bed in the middle of printing, and the consumables were "cooked" in the blink of an eye, and the whole night's work was completely wasted; if you want to make a more complex model, you must first learn to model. Most people play it twice and then leave the machine in a corner to collect dust.

Tuozhu has moved the capabilities of industrial equipment into household models. The self-developed vibration compensation technology can identify and offset the resonance of the machine body in real time, so there is no need to choose between speed and accuracy; slight deviations caused by the aging of the nozzle and moisture in the consumables are automatically compensated by the dynamic flow calibration; the heating bed leveling is also completed by the machine itself, and it can be operated right out of the box and powered on.

After the threshold was lowered, this device began to appear in more daily life scenes. The kid's toy has a broken buckle, and you can't buy accessories online. You can go to the model community to search for ready-made files and click on them to make them. If the decoration is missing a strange-sized storage box, it's much faster to measure the size and make one than waiting for customized furniture.

What is more difficult to copy than hardware is ecology. The MakerWorld community built by Tuozhu currently brings together more than 3 million free models, covering home storage, DIY handicrafts, art creation, science and education teaching aids and other scenarios, which is equivalent to bringing the creative library of global creators to the desktop.

Products have gradually formed an echelon: the A1 series focuses on entry-level popularization, the P series is positioned as an all-round cost-effective product, and the H series is positioned as a multi-functional personal intelligence manufacturing center. Industrial-grade precision and consumer-grade threshold allow 3D printing to step out of the geek circle and enter ordinary families.

Printer: a chip, and a machine that can work in Antarctica

As a common device in life, the printer stands quietly in the corner of the desk, and few people pay attention to it. However, once a paper jam, toner cartridge failure, or driver abnormality occurs, the work rhythm of the entire office will be disrupted.

Printers are a link that countries cannot ignore in technological competition. In the past, overseas manufacturers relied on tens of thousands of patents to build technical barriers, and the domestic industry remained at the level of complete machine assembly for a long time.

Pantum chose to tackle the problem head-on, conquering core components such as SoC main control chip, LSU laser scanning unit, and print engine one by one, building an independent patent system, and completing full-link innovation from technological breakthroughs, extreme verification to intelligent ecological construction. Pantum is one of the few domestic brands that fully masters the full-stack core technologies of printers and copiers.

In the Zhuhai Industrial Park, the mechanical laboratory verifies thousands of parts with micron-level precision, and the paper jam rate of the printer model is less than 0.02‰; the equipment withstands extreme temperature differences of -30°C to 60°C, simulating severe cold and rainy season conditions, while completing logistics tests such as drops, salt spray, and ultraviolet aging. The "Kanda" series, which has undergone extensive testing, has served major scenes such as the Arctic and Antarctic scientific expeditions, the Two Sessions, Boao, and Davos; the "Kanda Mini" brings high durability to desktop models and can achieve 150,000 pages without replacement.

Pantum and JD.com C2M have reverse-customized the model, adding functions such as direct mobile phone connection, remote printing, test paper refurbishment, and automatic correction of ID cards to lower the threshold for use by the elderly and children. The AI large-model all-in-one machine supports dialect voice interaction and can automatically correct and sort out wrong questions, allowing the printer to be upgraded to a learning assistance terminal.

By the end of 2026, Pantum's global printer shipments are expected to exceed 25 million units, and its Jihai Micro National Test-certified printing master chip shipments have exceeded 14 million units. The tens of millions of shipments confirm the chip quality and ecological adaptability. It marks that my country has the first national test-certified printing and copying main control chip, filling a key shortcoming in the safety chain of the domestic printing industry.

Portable WiFi: Put the base station into a "Coke can" and start broadcasting in the wilderness

Outdoor live broadcasts, market stalls, exhibitions, and field operations have all experienced this kind of despair - the network will be paralyzed when there is a large amount of people, and the network will be completely disconnected when in remote wilderness; if you want to stabilize the live broadcast, you have to sign up for a dedicated line in advance and carry heavy professional equipment. It is impossible for one person to do it.

ZTE has been deeply involved in the mobile WiFi field for more than 20 years, compressing base station-level connection capabilities into a body the size of a can of Coke. This TOPFLOW live broadcast artifact weighs only 418 grams and can be easily stuffed into the side pocket of a backpack. The body is stacked with 11 full-band omnidirectional antennas using flexible technology to aggregate one 5G-A, two 4G and one gigabit wired network. It relies on AI intelligent scheduling to complete link switching seamlessly, improving lag by 96% and reducing call drop rates by 90%.

In the past, work that had to be "returned to the city and done again" can now be maintained in stable network connections in weak signal environments such as wilderness, corners of exhibitions, and high-speed rail tunnels.

In a narrow body, heat dissipation and battery life are two major technical problems. The liquid-cooled version is equipped with a pulsating liquid-cooling system driven by a piezoelectric ceramic micropump, with a heat dissipation area of 86,000 square millimeters to ensure high-load streaming without frequency reduction. It has a built-in 10,000mAh dual-cell battery that supports 40W fast charging and can continuously broadcast for 7 hours in crowded scenes.

In the antenna laboratory of the Xi'an R&D Center, the U30 pro's nine omnidirectional antennas need to complete 528-angle performance verification to ensure stable signal output in all directions at 360 degrees. The annual package version jointly customized by ZTE and JD.com integrates and packages hardware equipment and traffic rights, and specializes in solving the old problems of false traffic standards and speed limits for users.

Wi-Fi7 routing + solar monitoring: Reconstructing whole-house connections while protecting uninhabited wilderness

Indoor troubles are hidden in the walls. The rooms at the back of large apartments freeze when games and videos are started. The whole family grabs the Internet during the evening rush hour, which compromises everyone’s experience. If you want to install a sub-router, you have to smash the wall and wire it.

The problems outside the house are even more "primitive". In orchards, pastures, construction sites, and nature reserves, it is difficult to secure electricity and broadband, and special wires are required to install surveillance.

One end is an impenetrable wall, and the other end is unreachable electricity. These are the practical problems of indoor networking and outdoor security.

Huawei chose to reconstruct the connection logic from the bottom layer of the chip. The Lingxiao 760 series realizes deep collaboration between routing and terminal protocols; dynamic narrow bandwidth automatically narrows the bandwidth when the signal attenuates, just like "squeezing a water pipe to make the water flow farther". The penetration is greatly improved under the same power, and it is still smooth even if it passes through three walls. The rate in the weak signal area is increased by 100% and the delay is reduced by 80%.

The Star Lightning Racing dedicated chain opens an independent low-latency channel outside of WiFi, and the game lag rate is directly cut in half; PLC 3.0 reuses household wires as network cables, and sub-routers can automatically form a network when plugged in. A single master router can drive up to 15 sub-routes, doubling the speed to 1.5Gbps, and can also actively avoid electromagnetic noise from home appliances, truly achieving "good WiFi with electricity."

The appearance also takes into account ingenuity, from the industry's first transparent antenna, "Rizhao Jinshan" artistic router, to the X2 Pro book router that supports changing shells at will, taking into account both practicality and appearance.

The problems outside the house are solved by Hikvision T4 series. This AOV outdoor solar dual-camera surveillance product has been iteratively polished based on user feedback accumulated on the platform, and has become a hot-selling item on the platform.

The low-power AOV is paired with solar panels, so it can work in the sun and survive rainy days. No wiring is needed to connect to electricity. It can be used just by finding a tree or a wall and fixing it. The low bit rate storage technology compresses the code stream without changing the image quality, saving space and traffic. The full-color night vision retains the color picture in low-light environments, and relies on the power reserve for 7 days in extreme working conditions.

Once there is any abnormal movement in the orchard at night, the mobile phone will receive an alarm prompt, eliminating the need for personnel to keep an eye on the screen all night. The equipment produced by the fully automatic production line of Wuhan Smart Industrial Park has monitoring coverage of hundreds of square meters, with no distortion at the edges of the picture; the entire machine will also complete repeated reliability verification in the temperature range of -10°C to 35°C.

In addition to the above-mentioned brands, Xiaomi is also making progress in Wi-Fi7 routing and Gezhige in the printing consumables track. However, most of these companies are deeply involved in vertical industries and focusing on polishing technology, and their hard-core parameters are obscure and difficult to understand.

Technology has achieved breakthroughs, but cognition has not kept pace. Someone needs to fill the gap.

Hard-core intelligent manufacturing needs a “game-setter”

Cognition cannot keep up with manufacturing, and there are three practical reasons behind it.

Different from the national trend of clothing and beauty products, office hardware is a tool product and does not have natural social communication attributes. The more stable and easy-to-use the product is, the easier it is for users to ignore its existence, and naturally it is not easy for spontaneous topics to form.

The core capabilities of the product are hidden inside the chip, antenna, and algorithm. What consumers touch is only the outer shell, and it is difficult to intuitively perceive the experience differences brought about by technological iterations.

Superimposed on the inherent impression of "domestic = replacement" formed over the past many years, the pace of cognitive updates often lags behind technological iterations. Many people have preconceived the idea that "imported products must be better" before they have personally tried the new generation of domestic products.

For any domestic brand in the vertical track, it is too expensive to independently break out of the industry circle to popularize popular science. Each company is focusing on hard technologies and is scattered in different tracks such as printing, 3D manufacturing, networking, and security. It is difficult to form a joint force to reach ordinary consumers.

Hard-core technology requires a stage for collective expression, as well as an organizer who is familiar with the industry and understands users.

This is the original intention of JD.com’s 11.11 “New Office National Trends” project. It starts with narrative first, putting product collection and promotion second. It uses a pilot film that connects ancient and modern intellectual manufacturing contexts, connecting ancient mold casting and movable type printing with current 3D printing and smart printing, giving the cold technology the warmth of a cultural context.

The theme days of each brand that followed transformed boring parameters into real usage scenarios. Ordinary people can understand what a domestic product solves by looking at the parameter list. In addition to online content, Jingdong MALL’s “Sending the CEO of Chinese Products to the Big Screen” campaign brings brand leaders and R&D stories to the public eye, allowing office Chinese products to break out of the digital circle and reach a wider public group.

The most interesting implementation of the project is the CEO’s live broadcast on November 10th. This live broadcast is more like a technical open class for the public - brand executives walked into JD.com's 3C digital purchasing and sales live broadcast room, shared the difficulties encountered during research and development, and interpreted the actual value of each technological breakthrough; at the same time, they offered real rights and interests, released the bottom price for the whole year, and many popular models were as low as 50% off. In addition to hardware, productivity benefits are added. JD.com and Baidu partner DuMate have released 100,000 Pro memberships and 3 trillion Token computing power benefits. What users receive is a complete productivity solution that combines hardware with AI tools.

Traffic and promotions can only solve short-term cognitive problems. JD.com’s long-term support comes from its supply chain capabilities accumulated over more than 20 years.

Many hot-selling items such as Pantum printers, Hikvision solar monitors, and ZTE portable WiFi all come from JD.com’s C2M reverse customization model. The platform aggregates a large number of users' real pain points and usage feedback, feeds back the brand's iterative optimization, and polishes products that are more in line with domestic user habits.

The front-end relies on content and live broadcasts to complete cognitive science popularization, the middle-end lowers the consumption threshold through price benefits, and the back-end relies on contract fulfillment, after-sales, and user insights to feed back research and development. JD.com thus builds a complete channel from technology research and development to mass consumption.

The third generation of national trends, moving towards defining standards

This collective appearance of domestic office products is the epitome of the rise of the third generation of national trends. Since the development of Guochao, it has completed two core switches.

The first generation of national tide is the awakening of cultural symbols. Clothing, beauty, and cultural creativity are the main carriers. Traditional patterns and oriental aesthetics are given to consumer products, and cultural confidence is used to drive consumption. The essence is to add cultural added value to mature categories and answer the question of "good-looking or not."

The second generation of national trends is a victory for the supply chain. Relying on the complete domestic manufacturing system to complete the substitution with overseas quality and more advantageous prices, which is also known as "substitution", the essence is the competition of cost and efficiency, and solves the problem of "not cheap".

The breakthrough of these brands in the office hardware track has pushed the national trend into a new stage - the national trend of technology.

This generation of national trends no longer relies on cultural symbols, nor does it compete for the market purely on the basis of cost performance. Manufacturers rely on self-developed underlying technologies to break overseas monopolies, deeply participate in the co-construction of global industry standards, and transform from followers of rules to co-builders and definers of standards.

Printing main control chip, Wi-Fi7 standard, 3D printing motion compensation algorithm, and mobile communication link technology, these technological highlands that were once firmly controlled by overseas, have gradually seen the emergence of domestic solutions. Behind this is the process of China's manufacturing industry moving up the value chain and moving from "Made in China" to "Created in China".

This round of competition is about actual underlying technology, patent reserves and product definition capabilities. It constitutes a more hard-core national trend and reflects the capability leap of the entire domestic industrial system.

Of course, a single technological breakthrough does not mean that the industry is self-consistent. The value of technology will eventually reach the market. Only when it is recognized by consumers and truly chosen can R&D investment continue to roll in and form a positive cycle.

The value of the platform lies in opening up the gap between technology and consumption. It not only facilitates transactions, but also allows new technologies to be seen and compared, and gives domestic products a fair stage to compete.

In the final analysis, the basis for choosing domestic products should not be feelings, but the hard power of the product itself. Nowadays, this batch of domestically produced office hardware has the ability to compete with overseas brands. The only difference is an opportunity to get to know them up close.

Let China's intelligent manufacturing hidden on the desktop and in the wilderness become a reliable productivity tool for ordinary people, and let the third-generation technology national trend enter more people's daily lives. (This article was first published on Titanium Media APP)

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