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Vertical micro-dramas from Chinese teams now command extreme mobile engagement abroad. The real product is a paid-hook, ad-bought industrial system, not cultural soft power. Thin margins, rising user-acquisition costs, and copycats will decide whether the boom becomes a lasting business.

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Chinese Short Dramas Own Overseas Attention but Not Yet the Profits

Vertical micro-dramas from Chinese teams now command extreme mobile engagement abroad. The real product is a paid-hook, ad-bought industrial system, not cultural soft power. Thin margins, rising user-acquisition costs, and copycats will decide whether the boom becomes a lasting business.

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